## Speakable

Speakable markup’s intended use is to allow applications and search engines the ability to identify content on web pages best suited to be [read aloud](/content/knowledge-base/structured-data/what-are-rich-snippets/index.html) by Google Assistant enabled devices. The benefit is the ability to reach a wider base of channels and users.

With speakable [markup](/content/technical-seo/structured-data/index.html), Google will produce the audio playback of the webpage, attributes the source, and sends the full article URL to a user’s mobile device through the Google Assistant App.

This markup is currently only supported for English speakers in the United States and publishers that publish in English.

### What does your webpage need?

- Your business website **MUST** be a Google-approved publisher. You can apply to be a publisher [here:](https://support.google.com/news/publisher-center/answer/9603644?hl=en&ref_topic=9545396)
- Our software will look for the proper HTML items to mark up with speakable structured data.
- To assist our software, you can have your developer add the following to each article.

1. **cssSelector** – Addresses content in the annotated pages (such as class attribute)

```
["headline", "summary"]
```

**OR; But not BOTH**

2. **xPath** – Addresses content using xPaths (assuming an XML view of the content)

```
/html/head/title
```

### Google’s Guidelines

- Content indicated by `speakable` structured data should have concise headlines and/or summaries that provide users with comprehensible and useful information.
- If you include the top of the story in `speakable` structured data, Google suggests that you rewrite the top of the story to break up information into individual sentences so that it reads more clearly for TTS.
- For optimal audio user experiences, we recommend around 20-30 seconds of content per section of `speakable` structured data, or roughly two to three sentences.

For full documentation on speakable structured data visit: [https://developers.google.com/search/docs/datatypes/speakable](https://developers.google.com/search/docs/data-types/speakable)